How to Create a Professional Product Video Ad Using Sora 2 on Higgsfield

Creating a professional product video ad used to be something only big companies with big budgets could do. You needed a team of videographers, editors, lighting experts, and sometimes even actors. But now, thanks to AI tools like Sora 2 on Higgsfield, things are changing fast. You can make cinematic, studio-quality video ads from your laptop or phone — no fancy equipment, no editing skills needed.

create product ads video with sora 2

In this article, I’ll walk you through exactly how I created a professional product video ad using Sora 2 on Higgsfield, step by step. The best part? You can follow along and make your own version using your own product. Whether you’re promoting your brand, testing out an idea, or just exploring how far AI has come, this guide will help you start easily.

So, grab your coffee and let’s dive into it.

Step 1: Accessing Sora 2 on Higgsfield

First things first — let’s get to the platform.

To start using Sora 2, go to higgsfield.ai. The website’s interface is simple and beginner-friendly, so you won’t feel lost even if it’s your first time.

  1. Open the website higgsfield.ai.
  2. Log in — you can use your Google account for quick access.
  3. Once you’re in, click on the Sora 2 Trends menu at the top.
  4. Then, go to Preset.

Inside this section, you’ll find a collection of ready-made templates or “presets” for different ad styles — like Luxury Style Ad, Japanese Ad, Unpacking, or Minimalist Corporate.

For this tutorial, I decided to use the General preset, because I wanted to design my ad however I liked — with full creative freedom. But if you prefer a specific theme (say, a luxury product vibe), feel free to explore the other presets.

Step 2: Preparing Your Prompt

Now comes the fun part — writing your AI prompt.

The prompt is basically your creative instruction for Sora 2. It tells the AI what kind of ad you want, how it should look, what the mood is, and what story it should tell.

Here’s the exact prompt format I used:

"Create a cinematic, energetic, and emotionally engaging ad description based on the details below.

The ad should feel like a short film — visually rich, fast-paced, and full of mood.

Please use the following details to craft the ad:

1. Product type and brand: Running shoes by “MiS”

2. Filming location: a street near a city park

3. Mood or tone: funny and energetic

4. Language used: English

5. Ad duration: 10–15 seconds

The result should be written as a cinematic narrative — not in bullet points or script format. It should read like a visual description of the ad, including small dialogues, emotions, and movement.

Use the structure below:

A [ad duration] [mood/tone keywords] [product type] commercial set at [location].

[Write 3–4 flowing paragraphs describing the scenes, characters, setting, actions, and short dialogues. Make it feel like a vivid movie scene filled with color, sound, and motion.]

On-screen logo: “[insert brand slogan or tagline]”

Tagline: “[insert catchy closing line that matches the ad’s tone]”

Cinematic visuals, natural lighting, [add extra details such as color palette, camera movement, lighting style, editing rhythm, facial expressions, and background music]."

Once you’ve filled in your own product details (like product type, brand name, and tone), here’s what you do next:

  1. Copy your completed prompt.
  2. Go to ChatGPT.
  3. Paste the prompt and hit Send.
  4. ChatGPT will generate a beautifully written cinematic narrative you can use directly inside Sora 2.

This is where the magic begins. The generated text will describe your product in the style of a short film — something visually rich and emotionally engaging.

Step 3: Generating the Product Image

If you already have your product photos, great — you can skip this part. But if not, don’t worry. You can generate professional product images using AI too.

Here’s the prompt I used for that:

"A professional product photography of {product type} from the brand {brand name}, placed on a clean minimal background with soft natural lighting. The photo looks elegant, sharp, and realistic, emphasizing texture, material, and premium quality. Studio-style composition, high detail, DSLR-quality, with perfect focus and balanced shadows."

Just replace the placeholders with your own product details.

For example:

“A professional product photography of running shoes from the brand MiS...”

Then, head over to Google Gemini.

  1. Open Google Gemini.
  2. Select the Nano Banana feature.
  3. Paste your prompt and hit Send.
  4. Wait a few seconds, and you’ll get a high-quality, realistic product photo.
  5. Download it to your gallery.

And there you have it — a premium-looking image you can now use as your visual base in Sora 2.

Step 4: Creating Your Product Video with Sora 2

Now that you have your product photo and your cinematic prompt ready, it’s time to bring everything to life.

Here’s how to make your AI-generated video ad:

  1. On Higgsfield Sora 2, upload the product photo you generated.
  2. Paste the cinematic prompt you got from ChatGPT.
  3. Choose the Sora 2 model — you’ll see options like Standard, Pro, Max, and Pro Max.
  4. Select the duration you want: 4, 8, or 12 seconds (depending on your plan).
  5. Pick your aspect ratio — either portrait (for social media like TikTok and Instagram) or landscape (for YouTube and websites).
  6. If you use the Standard or Max mode, you can enjoy unlimited generations without consuming credits.
  7. Click Generate and wait a few minutes while Sora 2 works its magic.

When it’s done, you’ll see your product come to life in a stunning, cinematic short video. Just hit Download, and you’re ready to share it anywhere — YouTube, TikTok, or your online store.

Here’s a reference if you want to see how it looks in action:

Final Thoughts

And that’s it — your complete guide to making a professional product video ad using Sora 2 on Higgsfield.

What’s amazing about this process is how fast and accessible it is. A task that once required a full production team can now be done by one person with the help of AI. The combination of ChatGPT for storytelling, Gemini for product images, and Sora 2 for cinematic generation creates a creative ecosystem that feels both futuristic and personal.

If you’re a small business owner, a content creator, or someone who loves experimenting with new tech, this workflow can be a game-changer. You can make unlimited ad concepts, explore different moods, and test ideas before spending a dime on traditional production.

So go ahead — open Higgsfield, craft your prompt, and start creating. Who knows? Your next viral product ad might just be an AI generation away.

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